Gold (Adult Contemporary)

 http://www.mygoldmusic.co.uk/ 

For this genre of radio show i analysed a radio Station called Gold, I listened to it on their internet website. i listened on Wedensday 22nd September at 21:49. The show that i listened to is "Dean Martin's Gold Requests", the type of music that is being played is old 60's hits this ties in with the target audience of the show which is 30+ because the music is easy listening like back round music. On this particular show there is  audience interaction because of the show is a 60's request show so listeners ring up and ask to put certain music on from that era. Every show plays songs from all different types of decades so it isnt just from one decade give the listener more range of music from the past. This is commerical radio and has a lot of advertiments such as the link that plays the show has a tenor lady pads advert this relates to the older audience and these adverts are played in the breaks of songs. They broadcast the news every hour with the weather and sport making it informative. The presenters tone of voice was very smooth and has a 60:40 ratio, music being the biggest. The branding for Gold is they have their own jingles that the listener can recognise that its gold radio station their listening to when they tune in. On their internet site you can see that the layouts in gold this is to put acoss the point that it is 'Gold Radio'. There are images of artists from past and present artists to prove that they can cater to all audiences. They have links to Golds Playlists, presenters and schedule so that the listeners are always in the know how about the station which brings the listeners more into the making of the show. On the web page its clear that Vodaphone are their sponsers from this you can tell its not just a local radio. The vocal delivery is conversational instead of BBC radio 2 which is informative.  I went and listen to one of their day time show with David Andrews, I listened live at 1:49pm. The ratio of music to presenting has gone up to 90% just because at this time of day the radio is in the backround to listen to. There is a news presenter who speaks informally and her pace is quick but understandable and her tone of voice is in mono tone. Her accent is British and the sentance structure is set in a proffessional manner which makes it appropiate to the audience. The presenter didnt talk much which made the show boring because of the mix's and jingles are slightly annoying.