Planet Rock ( Music)

http://www.planetrock.com/ 

For this genre of radio show i analysed a radio station called "Planet Rock", i listened to this on Wedensday 22nd September at 22:29. This radio station has a specific chosen era like classic rock and roll. The target audience is 18+ because of the decades the type of music comes from and the younger audience would listen because any aspiring musican has role models from these decades. The listeners can txt in to the station to request something they want to be played live on air. This station doesnt do the top 40 charts simply because this wouldn't apply to their target audience because the station is based around rock not mainstream music or popular culture. On the website they do have the radio logo which is this ;

As you can see the image of the world emphasis the fact that the station is full of classic rock. They are only avalible on DAB radio and has a music channel. The station has advertisments like every other radio station part from the BBC because its funded by the TV licence, there are also lots of promoting about Festivals and Rock gigs and the presenter eeven encourages the listeners to buy tickets for some of them because in 'his opinion' they will be a blast. The timing inbetween songs is small they own use a 5 second jingle to put inbetween the songs so the presenter doesnt talk much because of this. The presenter plays 5 songs and then he talks for a minutes before the adverts start to roll. The presenters voice isnt mono toned, the pitch of his voice is varied especially when he gets excited about a band or song. The style of his presenting is very relaxed not to hyper just tolarable. For their jingles, they have used a strong deep male voice this shows that the station is aimed at male listeners. With their grey and caramel layout on their site it is clear that it's not trying to impress their listeners with jazzy colours that atrract. Its got a layed back feel with their easy listening music and slow paced presenters. The language isnt difficult to understand, only using simple English. The accent of the presenter is American which sounds good with the type of music being played. I have noticed that they dont speak over the long intro's of some songs which would have needed it and the adverts are just too cheessy for this style. The branding of Planet rock is Classic rock, so the listeners imagine that some of the presenters are in their late 30's and in some cases this is true but because of the language used it doesnt sound like adult contemporary.