I listenend to Karrang Radio on 3rd November 2010 at 2:51pm. The target audience for this radio station is 16+ because of the type of music and style of presenting. The presenter is female, she uses informal language and her pace of speech is fast but you can pick up the words so you can understand. Even the News Presenter's pace is at the same speed. The presenter uses phrases and slang which young listeners will understand. The use of her illustrative language makes it enetertaining to listening to, she uses alot of catch phrases such as 'Black Friday' and 'Pure Bant' this slang is perfect for the target audience they are trying to hit. Her tone of voice isnt borning, slow or just bland. Her voice insteads just injects pure excitment leaving the listener feeling pumped up and feeling that they've got to listen to more or they'd lose out of whats happening. She hasn't got a accent just purely British, its a bit husky but from my point of view it sounds like years of heavy smoking and drinking. The music that is played on Karrang isnt mainstream pop muisc. Their specifiaclly more to do with bands/ artists that are in these genres; Electronica, Screamo, Rock, Soft Rock, Heavy Metal, Thrash, and indie. This is called a selection criteria and it appeals to a wide range of people because they might not like the UK top 40 or music from other genres. Karrang radio is a public radio, you can listen on the Internet, DAB and on FM. As well as a radio station they have a booming magazine dedicated to rock music this where avid listeners can go and buy their magazines. The Karrang image is all about angry bands with lots of attitude this works well with the target audience their trying to appeal to. Their internet site is in black, grey with red. And their logo is in red with a barcode behind the font which is different from other logos i've seen. The presenters are conversational but the ratio is 85%.
No comments:
Post a Comment