Heart fm (Adult Contemporary)

You can listen to heart fm on the radio, DAB, internet, mobile and TV. I listened to the late night show with Simon Beale on the 1st November at 12:23 am. The music that they play can vary on different types of shows, they play the UK top 40, easy listening and music from all era's. This will apply to their target audience which is 35+. The branding of heart fm is very obvious with their name heart. On the website its all in red with the font in white to make it stand out more.On their logo, the A is shaped of a love heart on their internet tab it shows a red heart against white branding. This is to force the heart brand down listeners throats and viewers. In Oxford there is regular heart stands with a street crew trying to get more customers to listen in or get interactive with the show, this works well i find because its making the station more involved with their local listeners. With heart fm, they have a station for every region so it can be listenable where ever you in the UK, they get on average a week 7.5 million viewers tuning in.Heart is the biggest commericial radio and is a public service. The personality of heart radio is very upbeat, let the good times role and take a step back to relax. Their motto is 'More Music Variety' which immplies that their station will play anything from Stone Roses to Neyo. The ratio of speech to music is 95% just because of the type of show im listening but there is a thick load of jingles, stings and plenty of adverts to seperate the songs, this is typical of heart fm. The presenters use of language is farely relaxed for adult contemporary which i find works well as they use alot of illustrative language to give the listeners a picture in their minds. The breadth of vocabulary is at a good pace not slow or fast paced. This makes the target audience feel that their not being treated as a child.